{ I am Juicy Couture }

This innovation saw Juicy Couture’s new Fragrance – I am Juicy Couture – invite celebrities & media alike to interact with their Juicy Fragrance declaration card whilst unwrapping a series of beautifully wrapped & vinyled box-within-boxes until the gorgeous Fragrance itself was revealed!

Using Wumdrop nationally, meant we could also hand deliver a most magnificent bouquet of Juicy Couture styled floral with the press packs to emphasize the floral nature of the fragrance.






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